Skincare Marketing and Sales Guide

Note: This is an instant PDF download. No physical workbook will be mailed. 

Most beauty brands that are not making consistent sales are not struggling because their products are bad. They are struggling because the foundation is missing. No clear message. No content strategy. No email system. No understanding of the numbers behind their sales.

This guide fixes all of that in one place.

The Marketing and Sales Guide + Workbook takes you from building a message that actually connects, all the way through to understanding the data behind your sales and knowing exactly what to do about it. It is the most complete marketing resource for beauty entrepreneurs who are ready to stop guessing and start showing up with a real strategy.

What you will walk away with:

A one sentence core brand message that anchors all of your marketing. A platform strategy and content plan that fits your real life. A complete email marketing system including all four automations: welcome, abandoned checkout, post purchase, and winback. Subject line formulas that get emails opened. Your sales formula so you know exactly how much traffic you need to hit your revenue goal. Strategies to increase your average order value without discounting. A full customer journey map from discovery to loyalty. A 7 day social media and email campaign framework you can repeat every month. Retention strategies that keep customers coming back. Analytics benchmarks so you know what your numbers actually mean. ChatGPT prompts throughout every section.

The workbook includes:

A full data tracker to calculate your traffic and revenue goals. A 7 day campaign planner for both social and email. A customer funnel flowchart to fill in and identify exactly where people are falling off. A month over month analytics tracker. A one page marketing snapshot to reference every month.

This is for you if:

You are brand new and need to build your marketing foundation from the ground up. Or you have been in business and are posting consistently but still not seeing the sales you want.

This is a digital product. You will receive instant access via email after purchase. Due to the digital nature of this product, all sales are final.