How to Gain More Followers

How to Gain More Followers

Hey Beauty Boss,

If you are using social media to get traffic to your website, you need new people to not only see your social media but also to follow your account.

So how do you do this? 
 
The simple answer is posting daily content. You need to show up daily with something. It amazes me how business owners want daily online sales, but resist posting daily because of the "algorithm". As if the algorithm has sought you out and black-balled your specific account. Every single person is struggling with the algorithm. Let's stop with the excuses in 2026. 
 
This year, start posting daily if you want to use social media to grow your business. Every day you don't post, you lose the ability to get in front of new people. 
 
But what do you post?
 
Post what you want. Post what would be helpful to your customer. Post your story. Post the "why" instead of the "what". Post your mission. Post behind the scenes of what you do. Post with joy. Post with honesty. Post with gratitude. 
 
One thing that set me free was posting the real me and my real business. Stop trying to look like everybody else and copy what works for their business. Post your content. Study your content to see what resonates. Do that every single day for 90 days.
 
For those of you who have a small marketing budget and can invest in ads, I recommend doing so once you are clear on what content your audience gravitates towards. Ads, combined with daily posting (or at least 4-5 times per week) is the strategy I have used to grow both my Instagram accounts, drive traffic to my website, and make sales. 

Make a decision today. Start posting daily, or stop complaining about what happens when you don't post. 
 
For those of you reading this who do post daily (or near daily) and aren't making sales - something is broken. I don't know what's broken, but if you need my help in figuring it out, I encourage you to book a 1:1 with me or join Beauty Boss Office Hours on January 28. 

With love,
Danielle | The Surrendered CEO 
naturallycreatedwholesale.com

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Meet Danielle

I'm Danielle, The Surrendered CEO. I help Christian beauty bosses build profitable businesses with Christ at the center. I run both a retail skincare brand (Naturally Created 4 You) and a wholesale company (Naturally Created Wholesale), so I know firsthand what it takes to build, scale, and sustain a product-based business. I share weekly business tips through my Beyond Skincare Journal.

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