The Skincare Business Playbook

From the CEO:
I have been receiving a lot of emails about coaching and classes. I do not have the capacity for either in this season of life. I have revised a resource I created to share all the things I wish I knew before launching my skincare business. The resource is $97, but is easily worth hundreds of dollars. I would have saved thousands of dollars had I known all this before I started. I know times are hard, so I am offering a "Name your own price" to help those who want to get started. I am a firm believer in investing in your business, which is why I am not giving this away for free. My only hope is that you actually put in the work once you receive the information. Building a business takes work, and I'll show you step by step how to do it. 

Danielle

You already know you want to build a profitable skincare business. Here is the clarity, the strategy, and the step by step actions to make it happen. You do not need more products. What you need is a real plan.

This playbook is for two kinds of people.

If you are just starting out, it gives you a clear path forward so you are not wasting money figuring it out the hard way. If you have been in business for a while but sales are inconsistent and nothing seems to be working, it will show you exactly where your foundation is broken and how to fix it. More products are not the answer. A stronger foundation is.

Inside, you’ll learn how to:

• Define your brand and position it in a crowded skincare market
• Identify your ideal customer and create messaging that connects
• Calculate your cost per product and ensure healthy profit margins from day one
• Build out your product line with intention and clarity
• Set up a website that converts browsers into buyers
• Create high-converting email automations for welcome, abandoned cart, post-purchase, and winback flows
• Plan and execute a strategic 30-day launch using content and email marketing
  
• ChatGPT prompts to streamline content, sales, email writing, customer responses, and more
• Back End Business Set Up + P/L Template

Whether you’re selling body butters, scrubs, soaps, or oils—this guide will help you build a skincare business rooted in clarity and built to be profitable.

This is a digital product. No physical item will be shipped. You will receive instant access via email after purchase. Due to the digital nature of this product, all sales are final.