How to Create a 30 Second Elevator Pitch for Your Beauty Business

Hey Beauty Boss,

This month, I'm going to be focusing on brand awareness. One of the pieces of content I'm going to plan to post weekly is an intro video. I'll be creating a mix of voiceovers and head talking videos. I asked Claude AI to put together a framework for what to say and here's what I got back. I shared an example of this in my FB group a few weeks ago, but here is a breakdown for your convenience.

30 Second Elevator Pitch Framework
Opening (Who You Are): Hey, I'm [NAME] - I [WHAT YOU DO/MAKE] and help [WHO YOU SERVE] with [SPECIFIC PROBLEM/GOAL].

The Real Talk (Why You Do This): I started this because [HONEST REASON - could be a struggle you had, something you noticed, a gap you wanted to fill].

What You're About: I'm here to [WHAT YOU ACTUALLY OFFER BEYOND PRODUCTS - support, real talk, community, etc.] because [WHAT YOU BELIEVE OR WHAT DRIVES YOU].

The Invitation: So whether you're [SITUATION A] or [SITUATION B], [WHAT YOU WANT THEM TO KNOW/DO].

30 Second Elevator Pitch Framework Example:
Opening (Who You Are): Hey, I'm Ashley - I create body oils that feel like a spa day without the price tag, using ingredients you can actually recognize.

The Real Talk (Why You Do This): I started this because I got sick of slathering mystery chemicals on my skin and calling it self-care. There had to be a better way.

What You're About: I'm here to prove that luxury doesn't have to be complicated or expensive - just pure, natural ingredients that make your skin feel incredible.

The Invitation: So whether you're a body oil skeptic or a self-care devotee, take the quiz and find your perfect scent match.

Here are some other examples:

Framework 1: Story-Driven

I'm [NAME], and I create [SPECIFIC PRODUCT TYPE] for [WHO THEY'RE FOR - skin type, lifestyle, values].

I started making these because [PERSONAL STORY - couldn't find what I needed, struggled with X, wanted better for my family, etc.].

Now I get to [WHAT YOU LOVE ABOUT IT - help people feel confident, make products I actually believe in, build something that matters, etc.].

Whether you're just starting your routine or you've tried everything - [WHAT YOU WANT THEM TO KNOW - there's something here for you, I'm here to help you figure it out, let's find what works].

Framework 2: Problem-Solution Focus

Hey, I'm [NAME]. I make [PRODUCT CATEGORY] that actually [BENEFIT/DIFFERENCE - work, don't irritate your skin, use real ingredients, etc.].

I got tired of [INDUSTRY FRUSTRATION - products with 50 ingredients I can't pronounce, spending money on things that don't work, fake marketing claims, etc.].

So I decided to [WHAT YOU DID DIFFERENTLY - make it myself, keep it simple, be honest about what works, etc.].

If you're looking for [WHAT THEY WANT - skincare that doesn't BS you, products that work for real life, something gentle enough for sensitive skin, etc.], you're in the right place.

Framework 3: Community-First

I'm [NAME] - I've been making [PRODUCTS] for [HOW LONG] and selling to [WHO - small shops, people like you, etc.].

What I've learned? [INSIGHT - everyone's skin is different, consistency matters more than fancy ingredients, small businesses need real support, etc.].

I do these lives because [WHY YOU SHOW UP - I wish I had this when I started, building community matters, I learn from you too, etc.].

So grab your [RELATABLE THING - coffee, messy bun, whatever you're doing] and let's talk [TOPIC].

Framework 4: No Shannigans Approach

I'm [NAME]. I make [PRODUCTS], and I'm not here to sell you [INDUSTRY CLICHE - a 12-step routine, a miracle cure, the fountain of youth].

I'm here because [REAL REASON - I love talking about this stuff, small business is hard and we need each other, I actually want to help, etc.].

What you'll get from me: [PROMISE - honest answers, real talk about what works, no pressure to buy anything

Have a great week!

With love,
Danielle | The Surrendered CEO
naturallycreatedwholesale.com

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Meet Danielle

I'm Danielle, The Surrendered CEO. I help Christian beauty bosses build profitable businesses with Christ at the center. I run both a retail skincare brand (Naturally Created 4 You) and a wholesale company (Naturally Created Wholesale), so I know firsthand what it takes to build, scale, and sustain a product-based business. I share weekly business tips through my Beyond Skincare Journal.

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