Warm the List: A 6-Step Black Friday Email Re-Engagement Plan

Type "I would like to build engagement within my email list prior to Black Friday. Give me 10 value based email topics to write about that are not product heavy or promoting a sale. My business sells "insert products, to "insert customer" and my mission is "insert mission". 

Here's an example:
Give me 10 value based email topics to write about that are not product heavy or promoting a sale. My business sells natural face and body care, to women 30-60 who value natural and easy skin care routines, and my mission is help women feel confident in their natural beauty.

This is what Chat sent back. Definitely needs some adjusting for brand voice, but it's a good start. You could pull 4-5 and ask Chat to give you another 10 ideas. 

1. “The Beauty of Simple Routines”

• Share how less is more in skincare.

• Show the benefits of keeping a routine short + consistent (vs. chasing 10 steps).

• CTA: Invite them to reflect on how they can simplify their self-care.

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2. “Ingredient Spotlight: Nature’s Powerhouses”

• Pick one ingredient (like shea butter, aloe, oats).

• Educate on its benefits + cultural history.

• Keep it informative, not product pushy.

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3. “Your Skin, Your Confidence”

• Talk about how healthy skin impacts confidence.

• Share an encouraging note: beauty is about embracing natural self, not perfection.

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4. “Myth-Busting: Natural Skincare Edition”

• Debunk 3–4 common skincare myths (e.g., oily skin doesn’t need moisturizer).

• Position your brand as a trusted, simple guide.

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5. “The Skin–Mind Connection”

• Explore how stress, sleep, and diet affect skin.

• Provide simple lifestyle tips for balance.

• Encourage readers to prioritize inner + outer wellness.

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6. “Seasonal Skin Reset”

• Teach how skin changes with the season (fall dryness, winter dullness).

• Provide actionable tips to transition routines naturally.

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7. “Beauty from the Inside Out”

• Share foods, hydration, or rituals that naturally support glowing skin.

• Make it encouraging, like: “Glow starts in the kitchen.”

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8. “Confidence Stories”

• Share an anonymous customer story or your own journey of embracing natural beauty.

• Encourage readers to reply with their own confidence wins.

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9. “5-Minute Self-Care Rituals”

• Offer quick rituals for busy women (steam with a towel, quick facial massage, gratitude journaling).

• Tie self-care to natural confidence, not vanity.

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10. “Gratitude & Beauty”

• A reflective email encouraging subscribers to see beauty in their daily lives (not just their reflection).

• Could be seasonal (around Thanksgiving) or evergreen.

 

Step 2: After Chat sent me these ideas I typed in, "How could I turn this into a campaign so that it flows together and customers are waiting on the next email?" (You would want to get your 10 core emails down before asking this.)

This is what I got back! 

Week 1: The Beauty of Simple Routines

• Introduce the campaign: “Over the next few weeks, I’ll be sharing natural skincare wisdom + confidence tips so you can head into the holidays feeling your best.”

• Set the stage: simplicity beats overwhelm.

• Tease next week: “Next, we’ll go deeper into one natural ingredient that has been a skincare secret for centuries…”

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Week 2: Ingredient Spotlight

• Share about shea butter, oats, or aloe.

• Make it relatable (quick recipe or DIY tip).

• Tease next week: “Now that you know what nature offers, let’s tackle the myths that might be holding you back…”

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Week 3: Myth-Busting Natural Skincare

• Debunk 3 myths.

• Build trust by educating.

• Tease next week: “Next, we’ll explore the surprising link between your mind, body, and skin health.”

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Week 4: The Skin–Mind Connection

• Talk about stress, sleep, diet.

• Give small lifestyle tips.

• Tease next week: “But what happens when the seasons change? I’ll share how to reset your skincare for fall/winter.”

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Week 5: Seasonal Skin Reset

• Share seasonal transition tips.

• Tie into holidays (“cooler air, holiday treats, travel”).

• Tease next week: “Next, we’ll talk about the glow that starts in your kitchen — you won’t want to miss this.”

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Week 6: Beauty from the Inside Out

• Talk about hydration + skin-friendly foods.

• Share one easy tip (infused water, green smoothie).

• Tease next week: “I’ll also be sharing stories of real women embracing their natural beauty — including one that touched my heart deeply.”

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Week 7: Confidence Stories

• Share a customer story or your own.

• Invite readers to reply and share theirs.

• Tease next week: “After that, I’ll be giving you 5-minute rituals that you can fit into even the busiest day.”

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Week 8: 5-Minute Self-Care Rituals

• Quick, actionable rituals.

• Encourage readers to try one this week.

• Tease next week: “And finally, we’ll wrap this series with a gratitude practice that will help you see beauty everywhere.”

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Week 9: Gratitude & Beauty (Series Finale)

• Reflect back on the whole series.

• Encourage journaling or a gratitude list.

• Softly transition: “You’ve spent these weeks caring for your skin + confidence — now you’re ready for something special we’ve been preparing for you…” (Perfect segue into your Black Friday campaign).

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Keys to Making It Flow

• Name the series (e.g., “The Natural Confidence Series” or “9 Weeks to Your Most Confident Self”).

• Cross-reference emails: always remind them what they learned last time + what’s coming next.

• Use cliffhangers: “Next week we’re busting the biggest myth I hear from women…”

• Make it interactive: encourage replies, clicks, or journaling so they’re invested.
  

Step 4: Ask chat to help you create these emails 1 by 1 in text editor. These emails work really well for sharing value and not being overloaded with pictures and products. At the end of the email you can put your name and links at the end (similar to this email)

Step 5: Ask chat to tell you exactly what segments to send these campaigns to for re-engagement. 

Step 6: Ask chat to turn this into social media content plan to sprinkle throughout the week in addition to your typical content you post. 

 

I hope this blog was helpful and gets you thinking about how you can show up for your customers before Black Friday.