3 Steps to a Successful Product Launch
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Hey Beauty Boss,
Fall is a great time to launch a new product or collection of scents to your audience. Personally, I’ll be launching 3 new fall scents next month for my company that will only be available in a collection box. If you are thinking about launching a new product (scents) or have something in mind but are stuck on how to execute - this email is for you.
There are so many different things that go into launching. Whether you aim for your pre launch to be 3, 7 or 10 days these are 3 things that have helped me have a very successful launch.
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Plan intentionally → Don’t just post and hope it sells out. The excitement of launching something new has hindered me from proper planning. I’ve been so excited to share my new product that I didn’t take time to thoughtfully build out a plan.
Create a proper plan for your launch. What is the timeline? What will you highlight? How will you differentiate your product from every other product on the market? How much time and money do you have to execute this properly.
- Build your list → Landing page + automation emails. Without a list you will be talking to everybody, including people who could care less. To avoid this, create a proper landing page to promote this awesome idea you have to people who actually want to know more. Turn this into an event that people are waiting for. Once you have your list, create an email flow to send out to promote the product launch.
- Get reviews → Send samples to loyal customers for social proof. This takes more planning, but it’s worth it because you have reviews you can use in your marketing before you even launch the product.
If you want to learn more about these steps check out my recent Youtube video & don’t forget to subscribe.
Watch Video - 3 Steps To a Successful Product Launch
Watch Video - 3 Steps To a Successful Product Launch
If you have any questions, or have any topics you would like for me to talk more about please reply to this email.
With love,
Danielle
Owner of Naturally Created Wholesale
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