If you're a Shopify store owner, you probably already know that a website audit is an important step in the journey of growing your business. But if you're not sure why you should get one, or how it works, I'm here to answer your questions!
What is a website audit?
A website audit is a process of evaluating the current state of a website, identifying problems and issues and fixing them. The overall goal is to improve the website by making it more efficient, effective and trustworthy. A website audit involves analyzing its design, content, performance and accessibility.
When should you conduct an audit?
You should conduct a Shopify audit before you launch your website, new product, marketing campaign, payment processor or shipping provider. A Shopify audit will ensure that your website and store are compliant with the laws of your local jurisdiction and help prevent expensive mistakes later on.
Benefits of a website audit
A website audit can help you determine what's holding your site back and how to fix it. The benefits include:
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Increase sales
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Improve SEO
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Improve customer experience
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Reduce bounce rate
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Increase conversion rate
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Increase trust
Types of website audits
There are two types of website audits: manual and automatic.
A manual audit is done by a human who goes through your site and analyzes it. The auditor will usually use their expertise to try to identify any problems with the site, such as broken links or usability issues.
An automatic website audit is done by software that scans your site for errors and issues automatically.
Don't Let Website Issues Go Unnoticed
You can't improve what you don't measure.
You can't improve what you don't know.
You can't improve what you don't track.
You can't improve what you don't fix.
You can’t improve what you don’t test.
You're probably having issues that are costing you sales, which means it's probably time to schedule your Shopify audit to get expert insight.
If you're interested in finding out what's wrong with your Shopify store, or if you just want to see how it compares to other stores, schedule your website audit.
I hope that this article has given you some insight into what a Shopify audit entails. If you feel like your website is not performing as well as it could be, then I would highly recommend that you get in touch with us so we can discuss what needs to be done.
