shopify audit

6 Reasons Why You May Need a Shopify Audit

When it comes to websites, a lot of people think that just because their site is live, it's perfect. But the reality is that your website can always be improved. A good website site speaks to the pain points of your customers and makes it simple for them to buy from you. It also makes life easier for your team by streamlining processes and increasing efficiencies across departments. 

So if you're wondering whether or not your site needs a bit of TLC, Here are some reasons why you may need to schedule a shopify audit:

  • Your website is generating low sales

  • Website visitors are not adding product to their cart

  • You aren't getting anyone to subscribe to your email list

  • Your website visitors have a hard time trusting your website

  • There is no personality. For example, if I visit 50 websites and they all look exactly like each other, without any personalization or branding, then I will be very hesitant about buying anything from any of them! 

  • There is no organization and customers have difficult finding what they are looking for.

Here are some questions to ask yourself to do a quick DIY audit:

Is your site mobile friendly?

A mobile-friendly site is important for many reasons. You’ll notice that the Google ranking for “mobile friendly site” has increased dramatically over the past few years, and this is for good reason. Mobile traffic surpassed desktop traffic in 2018, with about 2/3 of all internet users accessing the web on their phones or tablets. This means that if your eCommerce store isn’t optimized to display properly on smartphones, you could be missing out on a lot of sales opportunities—and even losing customers who would rather not navigate your website via a desktop browser.

There are also reasons why you should care about how easy it is to convert at home as well:

  • A lack of mobile compatibility can result in customers leaving your website without taking any further action (like signing up). This reduces conversion rates and can cost you money!

Does your page load fast enough?

If you don't have a Shopify audit, the chances are that your site isn't performing as well as it could be.

If your page takes too long to load, people will leave before they get to see your products. This means that they'll never be able to buy them and thereby miss out on all the money you could have made from them.

There are many reasons why pages can take a while to load: slow web host servers, poorly optimised code and plugins, resource-heavy large images etc...

Do you have a distraction-free checkout system?

Do you have a distraction-free checkout system? The easier it is for customers to check out, the more chances they will take on your site. Your checkout should be easy and clear with no pop-ups or other distractions.

The last thing you want to do is interrupt them with information about products they’re not ready to buy yet, so don’t clutter up your page with too many options at once.

Do you have an easy to find FAQ page?

FAQ pages are important for any business, but especially so for small businesses. Even if you have a small business and don't think your customers will need to use a FAQ page, it's still worth creating one.

Why? Because:

  • They're helpful for customer service. If someone has a question about your product or service, they can look up the answer on your FAQ page instead of emailing or calling you—saving you time and improving their experience.

  • Your site can rank higher in search engines by having more content on it—and an FAQ page counts towards that total amount of content! The more pages your site has, the better its chances will be at ranking well on Google search results (and other search engines).

Do you share customer reviews?

If you're a business owner, customer reviews can be one of the best ways to build trust with your customers and prove that you're worth their business. They can help you improve your product or service by identifying any pain points that need fixing. And they can also help sell more by showcasing your best features!

But before we get into how great they are in general, let's talk about what makes a good review on Shopify.

Does your product photography look professional, or does it look like a 1990's webcam photo?

Do your product photos look like they were taken with a 1990's webcam? Or do they look like the high quality photos you'd expect from a professional photographer? When considering whether or not you need an audit, consider this: Does your product photography look professional, or does it look like a 1990's webcam photo?

We're sure everyone will agree that it should be the latter, but the truth is most people don't have time to invest in high-quality photography. With our Shopify audit service, we'll assess your store and let you know exactly where changes need to be made based on what we find during our review.

Do you have a strong value proposition on your website?

A value proposition is a statement that communicates the key benefits of your product or service to the people you're trying to reach. It's different from a marketing pitch because it focuses on the value of your offer, not just its features.

This can be difficult for some people who have been in the industry for a long time and know all about their products' features but not how they stand out from the crowd—especially when there are so many products out there!

The purpose of creating a strong value proposition is to make sure that people know why they should buy from you instead of someone else. If they don't understand how buying from you will benefit them (and why those benefits matter), then they may go somewhere else instead.

To create an effective value proposition:

Are there any typographic errors on your website? 

  • Your font should be readable. This means that it should be large enough for people to read comfortably on any device, and not too small or crowded together.

  • Your font should be consistent throughout the site so users know where they are visually at every point in their journey through your shop (and don't feel disoriented).

A good Shopify site speaks to the pain points of your customers and makes it simple for them to buy from you. As a result, people are more likely to trust you and be willing to do business with you again. Your site should also make it easy for visitors to find what they need quickly and conveniently.

If you know your website is struggling, book a Shopify audit so that you can learn exactly what your website is missing to make sales. 


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